On February 17th 2016 the fifth Munich Creative Business Week (from 20th until 28th February 2016) will, for the first time, host an interactive Media Day. The event will take place from 2 p.m. until 5 p.m. at BMW Lenbachplatz Pavilion in Munich. The afternoon is dedicated to the MCBW motto “Design Connects Visions For Economy” and highlights the importance of design for economy and society. Be sure to make a note of this date now. The Media Day offers an exciting mix of short presentations by excellent speakers from various design areas followed by a Q&A session as well as “design to touch”: the ICAROS flight simulator by HYVE AG, which can be tested during the event, combines fitness with a unique flying experience. Moreover, during a ride in the BMW i3 visitors will get the chance to interview speakers and designers participating in the Media Day.